Tourism: aspects valued by guests in Spain


Spain is a world leader in tourism and hospitality, but what needs to be improved in order to remain competitive? Spain is a world power in tourism. According to studies by the Travel and Competitiveness Report 2018, the country is among the top three in tourism. Tourism represents between 10 and 11% of GDP. To put it simply, tourism in Spain is an economic engine for the country.

The trend is for tourism in Europe to triple, and this is where we have to stop; are hoteliers prepared for growth? Do we know the needs of our customers?


Although it is true that hotel companies in Spain have grown exponentially, the product offered and the quality perceived by clients, on many occasions, does not refer to the positive results highlighted in the reports. Without a doubt, the Spanish hotel sector must make an effort to continuously professionalise the sector. Hotels are the direct recipients of those tourists who are looking for unforgettable experiences.

To understand this reality, hotels must know; what do our clients want? And what do they value during their stay?

There are several aspects that the guests consider of real importance such as free wifi, air conditioning, conditions of the toilets, or the customer service. But, among the most recurrent complaints in the ratings and opinions, “the cleanliness” stands out.


We never think about how many people come in and out of a hotel. The entry and exit traffic of a hotel establishment directly affects the state of the establishment. To maintain cleanliness you need a maintenance department that efficiently uses the resources it has at its disposal.

Cleanliness in a hotel is not a secondary aspect. Rather, it represents a determining factor in the experience provided to the tourist. It is the first impression that a guest gets. It is said that “a picture is worth a thousand words”. The conditions of a hotel are a fundamental part of the attention the guest receives.

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